Tuesday, May 06, 2025
The Media Kit Isn’t Dead, You’re Just Using It Wrong
Before people believe in your product, they have to believe your story. That’s where a media kit kicks in—not as a press release replacement, but as a strategic, high-caliber handshake. It’s not a formality or a folder of fluff. It’s the clearest, cleanest way to show you’re ready for the spotlight and capable of owning it. Companies that treat media kits as an afterthought often miss the critical opportunity to shape perception before a single article gets written or a mic gets turned on. A Portal to
