Small Business Marketing: Brand, Positioning & Campaigns

In this interactive and enjoyable workshop you will learn to create a successful marketing plan. Find out how to develop your company's image, position your products and services in the market, and identify prospects who are most likely to make a purchase. Learn how to harness traditional marketing channels (from newspaper and broadcast to direct mail). Explore how these media are being challenged by social media, internet search, SEO and viral strategies. How do you get the most impact from your marketing investment?