Small Business Marketing: Brand, Positioning & Campaigns

Whether you are just starting out or have been in business for a while, this workshop will help you create a successful marketing plan. You'll learn how to develop your company's image, position your products and services in the market, and identify prospects that are most likely to make a purchase. Learn how to harness traditional marketing channels (from newspaper and broadcast to direct mail). Explore how these media are being challenged by social media, internet search, SEO and viral strategies. How do you get the most impact from your marketing investment? SCORE continues to provide individualized business counseling free of charge and workshop attendees will have the opportunity to schedule a free follow-up counseling session. For more information or to reserve a seat, visit our website at seacoast.score.org or call us at (603) 433-0575.